The creative and shape of a brand go way beyond the surface graphics: the brand name, identity, colors, imagery – even the tone of voice used in the marketing message – all form part of a brand identity development.
Brand Naming
Brand names give businesses the opportunity to put a meaning behind their name with completely positive connotations. If somebody automatically associates your brand name with positive emotions, you’ve earned yourself a customer for life. We help organizations find memorable names that reflect the identity of their product, solution or business and sets them apart from the competition.
Brand Identity
As a creative branding agency, we know that establishing a strong brand identity is paramount to a company’s success. Customers, users, and employees, in equal measure, rally to the flag. Meaningful and symbolic – a defined and differentiated identity can be a prime mover. We connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both.
Brand Packaging
Consumers are all discerning. And with more and more products purchased online, brands have less time to make an impactful impression. Ensuring your product has effective packaging is all important.
Brand Guidelines
Establishing a brand guidelines document is crucial in maintaining brand consistency. For companies with multiple locations, multiple departments and multiple marketing requirements, a brand guideline document provides rules as to the usage of the brand. As an established branding and design agency, we are able to put together a brand guidelines document at all sizes and complexity.
Brand Communications
Brand identity is one thing but communicating what your brand stands for to your consumers is another. Brand communications are the art of narrating the story of your brand – giving it meaning, emotion, logic, and personality.
Brand Protection
As an established branding and design agency, we support companies with brand registration and trademarking services. These also cover brand clearance/legal checks – ensuring that your new brand does not infringe upon any existing trademarks for similar names/logo (within the business sector and location you are trading)